The best day to start was yesterday, and the second-best day is always today.
CoRun is your very own running coach that delivers personalised running plans and support directly to your WhatsApp. No app to download. No graphs, jargon, or VO2 max tests. Just honest advice, built around your life, that reacts to your needs, and keeps an eye out for trends, to help you build from where you actually are right now towards achieving long term sustainable progress.
It's powered by AI. CoRun offers you coaching close to a human experience, that would normally cost £200 a month, for less.
But this isn't just about the product. It's about building responsible AI and doing business better.
Why I Built This
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What CoRun Is
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Our Approach to AI
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A Different Kind of Business
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I once lived in an area of London where people run constantly. Step outside and you'll see runners. It's in the air. But what if you don't live somewhere like that? What if nobody around you runs, you don't know where to start, and the internet is just trying to sell you expensive kit that promises a new lifestyle but never delivers?
I got fed up watching people get put off by fitness marketing. Fed up with social media telling beginners about lactate thresholds when what they actually need is someone to say: "Just get out the door. Use what you've got. Build a routine." The elite niches have been served for years. The forgotten middle, real people who just want to run more, have been ignored.
I built CoRun for myself first. I used it to train for an ultra, and to help my partner Caroline train for her race. The AI would actually hold me accountable, at first it was quite harsh with me when I skipped sessions. I had to tone it down. But I thought: this works. This could help people who don't have access to good advice, who don't have runners in their life, who feel like running culture isn't for them.
So I decided to share it.
What CoRun Actually Is
CoRun is your AI running coach on WhatsApp. It bridges the gap between the training plan stuck to your fridge and an actual human coach.
Bespoke to you
Never pre-built plans. CoRun builds your training from scratch based on your goal - and your goal doesn't have to be a race. Want to build a running habit? Get back into running after pregnancy? Or run UTMB? CoRun builds plans for them.
Always there
Message your coach whenever you need. Before a run. During a run. At 11pm when you're wondering whether to push through tomorrow or rest. Got a niggle and not sure if you should keep going? Ask. CoRun is there for the big weekly check-ins and the small 6am questions.
Grounded in evidence
We've synthesised thousands of pages of running research - training theory, recovery, injury prevention, behavioural science. But we don't apply it rigidly. CoRun understands the principles and adapts them to your situation.
Accountability that works
CoRun remembers you. It knows your history, your patterns, your excuses. It'll prompt you when you've gone quiet. It'll celebrate your consistency. It'll help you build habits, not just fitness.
Run Slowly, Grow Slowly 🌱
I'm trying to build something that lasts.
CoRun is a purpose-driven business. We believe the way you run a company matters as much as what you sell. So our promise to you is this.
I'll publish exactly how CoRun's revenue is split. You'll see that we pay in wages. You'll see the operating costs, the profit margin, and where that profit goes.
There are no free miles in running, and this service won't be free either. Good things cost money to build, and profitable business is sustainable business. Click here for current pricing.
The first 1,000 paid users who stick with CoRun* will receive rewards and become official CoRun ambassadors. This is a thank you. Early believers take a risk on something new. That should be recognised.
We give 5% revenue to environmental causes. Runners rely on the outdoors. Looking after it isn't optional.